There’s no denying the power of influencers. With the world currently confined to their houses, social media usage is on the up, as is engagement with influencers.
To help brands and agencies navigate the world of influencer marketing, we have put together a guide which highlights some of the key areas brands and agencies should bear in mind when engaging an influencer.
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The relationship between the brand and influencer therefore needs to be built on a solid foundation. In practical terms, that foundation is enshrined in the contract between the brand and influencer.
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