The Global Advertising Lawyers Alliance ("GALA") and the International Advertising Association ("IAA") have just published "Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing". The two-volume set is the first-ever guide to how privacy laws affect marketing and advertising around the world. With more 700 pages covering more than 70 countries, from Argentina to Zimbabwe, it also contains guidance about how to comply with privacy laws in the European Union.
Organized by country, each chapter provides detailed information about how privacy is regulated in that country with respect to advertising and marketing, covering topics such as the rules about collection and storage of personal data; data breaches; and regulatory enforcement. Each chapter also provides unique insights about how the privacy landscape has changed in recent years, where the changes will be in the future, and the challenges faced by brands and agencies.
The UK chapter was written by my partner Bryony Long, Co-Head of Lewis Silkin's Data and Privacy Group, who has a special expertise in the application of data protection law in the context of advertising and marketing. My thanks go to Bryony for her excellent work on this project, as well as all my friends and colleagues in GALA.
A virtual launch event for the book is planned for Wednesday, 8th July. The program, featuring thought leaders from around the world, will include a panel discussion on "Evolving Privacy Regulations and the Challenges of Dealing with a Fragmented Regime." More information about the event will be available shortly on the GALA and IAA websites.
Hard copies of the book are available for purchase on Amazon.com at US$37.53 (plus shipping) for Volume I, covering Global + Non EU countries and US$17.51 (plus shipping) for Volume II, covering EU law and individual EU countries. Alternatively, PDF versions are also available, for free, by emailing me at firstname.lastname@example.org
"We hope that this Global Privacy Laws handbook will be an excellent reference volume to all major marketing companies and governments around the world." Srinivasan Swamy, Chairman & World President of the International Advertising Association