During Milan Fashion Week a group of photographs united to take a stance against brands and influencers using their street-style photos without payment. 

The #NoFreePhotos tag has starting popping up on many online posts - a form of digital protest. 

This raises a very interesting debate between the use of copyright works owned by photographers and the publicity/commercial rights of an influencer to control the exploitation of their image. 

With the rise of the influencer and social media economy, this is going to be one to watch!