Influencer marketing is fast becoming a major part of the modern marketing mix.  As it evolves, so has the need for robust, clear contracts regulating the relationship between the influencer and brand.  Digiday reports this week on the contractual issues some US agencies have picked up in their contracts with influencers, including the need for comprehensive creative briefs and usage terms.  

Over here in the UK, ISBA has developed an industry first template for use by brands when working with influencers, which Lewis Silkin helped to draft.  It provides guidance and suggested draft clauses on some of the unique issues when contracting with influencers, such as who has editorial control, who is responsible for compliance with advertising regulations (including the need to be transparent and use #ad when necessary), and how the usage rights work.