The Local Government Association (LGA) is the latest body to come down heavily on the UK gambling industry.

After carrying out relevant industry research, the LGA has called for "greater restrictions" on the ever increasing gambling ads to which viewers are exposed. Whilst voicing their industry concerns, the LGA have also come out in support of the government's proposals to lower the maximum stakes for fixed-odds betting terminals (FOBTs) to £2. 

It's clear that the industry is under intense pressure. Who will be next to take a swipe?