Snapchat has been leading the augmented reality charge for a while now, getting millions of people used to the technology in various fun ways.  But while we've all been snapping (ok, while the cooler kids have been snapping) it's clear that Snap has been busy refining Augmented Reality technology and coming up with increasingly sophisticated and imaginative ways of applying it. 

Their latest project involves Jeff Koons. 

This isn't just an exiting time for artists, it signals a great time for brands and advertisers too.