The award winning Three Billboards Outside Ebbing, Missouri has inspired many activists to imitate the central idea of utilising billboards to draw attention to issues such as the recent sexual assault allegations in Hollywood, the Grenfell Tower disaster in London and the plight of Syrians following a number of air strikes.

While this is a topical way of drawing attention and continuing discussion regarding recent news stories, if brands or agencies are also considering taking a similar approach, they should ensure that none of the statements could be considered defamatory or fall foul of the CAP Code (in particular the rules around causing serious or widespread harm or offence).