To celebrate International Women's Day, Creative Equals changed some of the world's most iconic brands featuring male characters, such as Pringles, DreamWorks, the Oscars and Schwarzkopf, into women.
The results are powerful!
Ali Hanan, the founder and chief executive of Creative Equals, said: "While equality is now a massive topic with huge media interest, there are still too many examples in communications where unconscious bias is prevalent. We wanted to imagine a world where logos portray a female point of view as we push for progress."
Creative Equals, whose mission is to drive diverse advertising and lasting change, captioned each advert with ‘Here’s to more women’.
And we couldn't agree more! Here's to #aLastingChange.
Male characters featured in the Monopoly, Pringles and Dreamworks logos have been swapped for women by organisation Creative Equals, as a way of tackling "unconscious bias" in the media. Creative Equals initiated the project to coincide with International Women's Day today, 8 March 2018.
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