The ASA formally investigated two complaints about a poster for a new Don Broco album. The poster featured a religious icon with the face replaced by a snarling dog. The complainants believed the image to be of the Virgin Mary, and objected that the ad would cause serious offence to Christians.

Exterion Media (UK) Ltd responded that they did not consider the ad would cause serious or widespread offence in the context of the product being advertised.

The ASA agreed. The complaint was not upheld, because the ad did not meet the test of being likely to 'cause serious or widespread offence'.