The Global Advertising Lawyers Alliance ("GALA") has released the second edition of Social Media: A Global Legal Perspective. The book summarizes the laws and self-regulatory guidance governing advertising in social media in more than 65 countries, from Argentina to Zimbabwe. The book is available on Amazon (www.amazon.com) and directly from GALA (www.galalaw.com). Alternatively, you can simply contact me and I will happily email you a copy.
In addition to updating the existing chapters, the second edition of Social Media: A Global Legal Perspective includes more than a dozen new chapters, covering Bulgaria, Cyprus, the Dutch Caribbean, Egypt, Guatemala, Hong Kong, Jamaica, Japan, Kenya, Malaysia, Mexico, Nigeria, Puerto Rico, Romania, Serbia, Slovakia. and the United Arab Emirates.
GALA's Social Media book is part of a series of advertising law guides published by GALA, which also includes Advertising Law, Alcohol Advertising, Ambush Marketing, Green Marketing, and Sweepstakes & Contests. These books are also available on Amazon and directly from GALA.
"This revised and expanded edition should be a useful resource to marketers who are using social media to connect with consumers around the world."