A recent Instagram post by influencer Aliyah Maria Bee (@aliyahmariabee) has landed her and Coco Shine in a bit of bother.  

She could have been forgiven for thinking that it was pretty obvious to the average Instagram user that this was an affiliate ad - see the description below. 

However, the post didn't include the magic ('get out of jail free') phrase "#ad" (or equivalent), and the ASA took a robust approach.  

In the end, Aliyah agreed to take down the post. The ASA reminded Coco Shine and Aliyah that they were jointly responsible for ensuring that promotional activity conducted on Coco Shine’s behalf was compliant with the CAP Code, and referred the matter to the CAP Compliance Team.