'Don't Forget Lifebuoy Soap', 'Immunisation costs nothing' 'Measles is misery' ......, we've come a long way since then. These enduring Public Health messages linger in the memory and have achieved proven success in improving the nation's health. From 1900 to the present day, a breadth of slogans and often hard-hitting campaign messages have sought to encourage us to change our behaviour through changing times.
In our increasingly health conscious age, we are advised to 'stop smoking', 'drink less', 'exercise more' .... Evermore sophisticated campaigns such as Change4Life, Talk to Frank, and Stoptober are the modern face of the public health message and continue to encourage us to be active recipients of our own change.
What next ...
Katherine is a Search Analyst for AdSlogans at Lewis Silkin.
A Century of Public Health England Marketing Campaigns Dig for Victory, Measles is Misery, Don’t Die of Ignorance – Over the past century, these campaigns have motivated, frightened, and educated the British public. Now, we remember them in an exhibition celebrating the work of Public Health England. Incorporating published and material artefacts, the exhibition illustrates the role of marketing in public health and the enduring power of such communications.