Slogans are everywhere, some good, some not so good, but there are always your own personal favourites evoking a sense of nostalgia and connection with a brand. Some slogans have stood the test of time and are still in use many years after they were introduced. Think, 'Have a break, Have a KitKat', 'Vorsprung Durch Technik', 'Just Do It'. A good slogan can be the bedrock of a good campaign, underpinning a brand message and can be pure gold in terms of brand recognition.
AdSlogans, a specialist slogan search provider, has been established at Lewis Silkin for one year. To celebrate this we are holding a pub quiz for clients and agents. Afterall, who doesn't love a good pub quiz as much as a good slogan! So, what's your favourite?
To register a team please email firstname.lastname@example.org
The AdSlogans Pub Quiz takes place on Thursday 25 April 6.30 - 9.30pm at The Punch Tavern, 99 Fleet Street, London EC4Y 1DE
The first use of the tagline ‘Have a Break. Have a Kit Kat’, written by the agency’s Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar. Initially the line reflected the welcome 11am tea break – ‘elevenses’ – common to British factories. But as it became more widely used, particularly on television, the flexibility of the phrase became the key to its longevity. The benefits in taking a break from something could be applied to all manner of stressful (and potentially comedic) situations.