Regardless of what your company sells or where you are located, you probably rely on customer reviews to promote your brand. Do you actively solicit customer feedback and posts reviews on your company's website? Are your products promoted on third-party sites where reviews are key to how the products are ranked and displayed on the site? Or do your customers actively post reviews or complaints on social media?
The importance of customer reviews in e-commerce is increasing, but so is scrutiny by regulators and competitors in different jurisdictions, including here in the United Kingdom.
Even book reviews are becoming controversial. The launch of JK Rowling's new book in the Cormoran Strike series, Troubled Blood, and published under her pen name of Robert Galbraith, has seen a concerned campaign to post negative reviews on websites like Goodreads by people who believe the author to be transphobic. Most of these reviewers make clear that they have not and will not read the book, but are using the review site to register their unhappiness with her reported comments.
This webinar will explore what is permissible and not permissible in this area around the globe. Join me, with our moderator Alexandra Megaris from Venable LLP (GALA USA), as well as my fellow speakers Jose Antonio Arochi from Arochi & Lindner (GALA Mexico), Kelly Harris from Miller Thomson LLP (GALA Canada) and Jan Ravelingien from MVVP (GALA Belgium).
The webinar is being held on Wednesday, September 30, 2020 from 6 p.m. to 7 p.m. (UK time). (Please note the timings quoted on the GALA website are for Eastern Time in the USA.)
To register, click here.
The importance of customer reviews in e-commerce is increasing, but so is scrutiny by regulators and competitors in different jurisdictions, including here in the United Kingdom.