I wanted to mark Black History Month by studying the history of racism in British advertising. Its a big topic, so rather than publishing a blog post, I have written a longer piece. Its important to include examples of the offensive ads themselves in order for the analysis to make any sense, so I apologise in advance for any offence caused to readers of the article.
Some of the conclusions that I reached both depressed and surprised me, but I hope you will find the subject as interesting as I did, as well finding some grounds for optimism.
Please click on the link below to read the full piece. And do let me know what you think via LinkedIn or by email.
CAP Code Rule 4.1: "Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of [race]. Compliance will be judged on the context, medium, audience, product and prevailing standards."