Although we are now over half-way through 'Veganuary' (the annual challenge run by a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January), the ASA has just released advice on "advertising vegan and vegetarian products this Veganuary". 

As someone whose partner is following Veganuary, I have seen on a daily basis how difficult it can be to identify whether products on the supermarket shelves are vegan or not. It has also been an educator for me - shellac coating on sweets? Sheep wool extract in your cereal, anyone? The last thing anyone following Veganuary, or a vegan diet more generally needs is advertisers further complicating the landscape. 

Read more about what the ASA have to say and their advice to advertisers here.