International round up - key tips on advertising law from across the world
I’ve been at a very useful seminar at the ANA/BAA Marketing Law Conference in Chicago, enjoying the talk given by the Global Advertising...
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Jo Farmer
Partner at Lewis Silkin
London, United Kingdom
- 44 (0)20 7074 8111
- jo.farmer@lewissilkin.com
- http://www.lewissilkin.com/People/Jo-Farmer
About Me
I lead the firm's Brands & Intellectual Property group and advise clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.
Jo Farmer's Passles
#thankstobrand - what's the latest thinking in the US on disclosures for influencer marketing ?
I'm lucky enough to be in Chicago this week, attending the 39th annual ANA/BAA Marketing law conference. Its the 7th year I've been...
Labelling influencer marketing #ad - why not do it in other forms of product placement?
Interesting article by Matt Donegan at the Social Circle in this week's Campaign. He asks good questions about the current regime...
Influencer marketing now a major part of modern marketing mix, fuelling need for better contracts
Influencer marketing is fast becoming a major part of the modern marketing mix. As it evolves, so has the need for robust, clear...
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