In this, our third episode, we discuss the evergreen topic of environmental claims. We'll consider the main issues in the UK, and further afield, including the key guidelines, recent enforcement actions, and the implications for businesses and consumers in the UK and EU.

Listen now

  • Click here to download or listen online
  • Click here to listen on Spotify 
  • Click here to listen on Apple Podcasts 

Follow along…

Below, we have included links to the adverts, rulings, articles, guidance notes, and so on that will help you explore these themes in more detail. These are largely in the order we discuss them during the podcast.

1. CMA (Podcast time stamp: 01:34)

The CMA's investigation into ASOS, Boohoo and George at Asda: 

  • Investigation findings, here
  • Read our Passle, here
  • The Green Claims Code is available, here
  • The Green Claims in Fashion Guide, here
  • Read our Passle on Green Claims in Fashion, here

CMA investigation into Unilever (which has now been resolved):

  • Investigation announcement, here and here
  • And the conclusion, here

2. ASA (Time stamp17:44)

  • The Toyota ad is available to view here
  • Read our Passle on the ruling, here 

3. Zooming out: developments in the EU (Time stamp 26:20)

  • Read our Passle on the EU’s position on Green Claims, here and here
  • Read about the ASA’s decision on Zalando, here

You can stay up to date by subscribing to our Adlaw blog and environmental blog pages. 

And don't miss our Adlaw Insights Annual Review webinar on 16 January 2025, more details to come!