Hop to it: Make sure your Easter promotions eggceed eggspectations
As we approach the Easter weekend, CAP has issued its customary guidance on making sure that Easter-related promotions comply with the...
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CAP and BCAP issue update on gambling advertising consultation
CAP and BCAP are amending their guidance about protecting adult audiences of gambling advertising.
The advertising regulators have...
CAP issues new guidance on guarantees
Perhaps anticipating the reading opportunity offered by this long weekend, CAP released a flurry of guidance notes at the end of last...
CAP publishes outcome of consultation on children's recognition of online advertising
It's a basic principle of the UK advertising codes that audiences must be able to recognise that ads are ads. This can be challenging...
New rules on the use of personal data for direct marketing
The Committees of Advertising Practice (CAP) have issued new rules on the use of personal data for direct marketing.
The rules have been...
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