The ASA issues a nasty reminder of some of the lesser known rules on prize promotions
The ASA has issued an upheld ruling against a promoter for failing to publish winner details following a prize promotion.
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How to get your promotions right
Running brand activations and price promotions often appears to be simple, but marketers find themselves in hot water with the ASA again...
Curious ASA decision involving Hendrick's Gin may be just the tonic
A Video on Demand (VOD) ad for Hendricks Gin, seen in June 2024, combined real-life and animated footage. A voice-over invited viewers to...
CAP and BCAP issue guidance on mid-contract price rises in the telecoms sector
We've written before about the clauses in broadband and mobile contracts which say things like:
“The plan price will be increased on or...
The pitfalls of on-pack promotions
The ASA has upheld a complaint in relation to an on-pack promotion where the promoter failed to include the significant terms and...
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