The first batch of Christmas ads are in, and (perhaps unsurprisingly) retailers and supermarkets seem to be first to the party.

This year's themes seem to fall into two categories:

a) super expensive looking, CGI-laced mini-fantasy adventures; and

b) super ordinary and 'authentic' regular-British-Christmas-at-home type affairs.

They're all pretty cheerful, no bad thing!

I haven't seen any which tug on the old heart strings yet, but let's see what the next batch of fresh ads brings. 

Ho ho hopefully something brand new and exciting.