This latest adjudication is a reminder that electric cars (especially those with a 'range extender' which burns fossil fuels) don't 'give back' to the environment... in case you weren't aware....

And more importantly it's a reminder to all advertisers/brands that they are likely to be held responsible for claims made by consumers or social media followers when those claims are 'adopted and incorporated' (i.e. re-used) by the advertiser/brand.

You can read the actual ruling here.  

There is some useful guidance on the rules around 'adopting and incorporating' third party claims here.