While press coverage of advertising regulation often focuses upon the “sexier” topics such as the social media exploits of celebrity influencers, the ASA continues to keep a close eye on more run-of-the-mill advertising techniques. Two examples are featured in the latest edition of the Digest, with discussion of ASA rulings that flag up traps for the unwary in the use of Google Ads (formerly known as Google AdWords), and affiliate links from blogging sites. Other developments covered this month include EU Court of Justice guidance on the use of tick-boxes for consent to the use of tracking cookies, recent UK court rulings on outdoor advertising and unregistered designs, plus (of course) a brief item on the implications of the latest Brexit developments.
November 4, 2019
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