Marketers tend to be secretive about how much they pay for individual posts. Such posts might also be part of a wider deal, so the exact amounts are difficult to pin down.
However, UK company Hopper HQ, which manages a range of social media accounts for individuals and companies, has done just that.
Its rankings, and ‘cost per post’, are calculated based on (admittedly limited) publicly available pricing information but they also speak with a range of social media influencers, brands and marketing companies.
They have been publishing their Instagram rich list since 2017.
Solid as a RockSo let’s get to the interesting bit, just how much do the very top influencers command?At the top of the list is Dwayne "The Rock" Johnson. He could charge advertisers more than $1m (£790,000) per post! The wrestler turned actor was also the highest paid actor of the past year. So a good year for him!
Kylie Jenner, reality ‘star’ and make-up entrepreneur, held the top spot last year, but now she has to make do with second place. She has182 million Instagram followers and commands a mere $986,000 per post. Kylie Jenner has had a rough year though. In May, Forbes magazine removed her from its list of billionaires, accusing her family of inflating the value of her makeup business.
I won’t provide commentary on the rest of the list - you can read it for yourself below.
Smell What the Rock is SellingThe top ten list is as follows:
- Dwayne 'The Rock' Johnson, 187m followers - just over $1m per post
- Kylie Jenner, 182m - $986,000 per post
- Footballer Cristiano Ronaldo, 225m - $889,000 per post
- Socialite Kim Kardashian, 176m - $858,000 per post
- Pop star Ariana Grande, 191m - $853,000 per post
- Actress and singer Selena Gomez, 180m - $848,000 per post
- Pop star Beyoncé Knowles, 149m - $770,000 per post
- Pop star Justin Bieber, 139m - $747,000 per post.
- Pop star Taylor Swift, 135m - $722,000 per post.
- Footballer Neymar da Silva Santos Junior, 139m - $704,000 per post
Source: Hopper H
Rather than love, than money, than fame- give me truth. - Henry David Thoreau (1817-1862) ...and probably the ASA.