In the perfect pick me up for Blue Monday, yesterday Lewis Silkin's innovative thought leadership initiative, The Collective by Lewis Silkin, published it's second annual business report aimed at decision makers of luxury, lifestyle and premium businesses. You can download your copy here: Business in 2021 – The Collective by Lewis Silkin (

The report is made up of 7 chapters (Big Data, Workforce & Workplace, Media & Marketing, Route to Market, Sustainability, Growth & Restructuring and The Future) and it focuses on trends, insights and issues that Lewis Silkin and some pretty impressive external contributors envision for the year ahead.

If you’re interested in what we see on the horizon for data, have a read of the article I co-authored with our Head of Data, Bryony Long, where we explore how to navigate the muddy waters of commercialising data.

Otherwise, the report has something for everyone: from understanding AI and delivery, the power of social listening, and marketing and advertising in 2021, to re-evaluating routes to market, unlocking value in restructuring and in bricks and mortar, managing a workforce, the automation of jobs, building a culture of community and putting it all into context as what a sustainable “future” could hold.

Have a read and let us know your thoughts!