The Mediterranean island of Cyprus is the latest winner of a Protected Designation of Origin (PDO) by the European Union, with its halloumi cheese now a stamp of authenticity. A PDO identifies products that are produced, processed and prepared in a particular geographic area, using ingredients from the region and recognized know-how of local producers. This special status now guarantees that only Cypriot-made halloumi, also known as hellim in Turkish, can be marketed abroad under these names. Formal adoption and publication are now expected by mid-April 2021. It is now clear that competitors manufacturing the cheese in other countries will need to move away from the halloumi name and may need to adopt more descriptive labels such as "Cypriot style cheese".