Ofcom has issued a call for evidence on media plurality as part of a new programme of work. It has a statutory duty to review the operation of the media ownership rules in section 391 of the Communications Act 2003.
Since the Act came into force, the way people consume news and information has changed dramatically. The importance of online news sources has grown significantly, and social media, search engines and news aggregators are increasingly acting as intermediaries to news content and consumers.
Existing media ownership rules focus on ownership of traditional forms of media. Therefore, Ofcom is launching a new programme of work, starting with a call for evidence. Ofcom wants to understand what media plurality means in the 21st century, looking beyond existing media ownership rules.
It is also consulting on the media ownership rules. It is provisionally concluding that they continue, but is recommending some changes to them with the aim of ensuring that they better reflect the supply and consumption of news in today’s market.
Ofcom is seeking views in three specific areas:
- the role of online intermediaries and the use of algorithms to surface news to UK consumers, both of which challenge its ability to measure media plurality and identify potential concerns;
- market changes outside the context of a media merger, such as cumulative market exit or organic growth in market share, and whether or how changes to the wider market context may have increased the need to consider plurality concerns outside the context of a specific media merger; and
- any other features of the UK news media landscape that may have implications for news consumption in the UK or which may raise potential concerns for plurality.
Ofcom’s proposed changes to media ownership rules include that the Secretary of State broadens the scope of the Media Public Interest Test framework to cover concerns in mergers involving a broader range of “news creators”, beyond print newspapers and broadcasters.
Ofcom says that the rules it is reviewing are fundamentally defensive in nature; designed to prevent actions taking place which would reduce media plurality. It intends to publish a statement soon about how to secure the future of public service media for the benefit of audiences, including the promotion of media plurality in an online world.
The call for evidence ends on 10 August 2021.
Media plurality supports democracy by ensuring that people can receive a wide range of viewpoints from a variety of different sources and that no one media owner has too much influence over public opinion and the political agenda