We have published the May 2022 edition of our Adlaw Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. As usual, for each item we provide a succinct summary accompanied by a link to the full text of the relevant official source or our own report.

In this edition we report on the delay to the restrictions on HFSS advertising, changes to the rules on promotions in Northern Ireland, the ASA highlighting the importance of ensuring significant terms are reflected in wider advertising of promotions; new CAP Code rules on gambling advertising which come into force in October 2022 and the ASA’s latest update on its Scan Alert system. 

We also consider proposed consumer protection rules in Great Britain and the EU’s Digital Services Act, which confirms a ban on targeted advertising towards minors or when using sensitive personal data. Finally, we consider an impact of Brexit on trade marks. 

We hope you enjoy reading.