Our expert Bryony Long has contributed to this ad-tech report setting out recommendations for European advertisers and media owners to position their businesses for a privacy-first advertising market. The full report can be read here.
“The industry has been grappling for a long time with some of the GDPR complexities particularly with respect of use of data in a programmatic context – key concepts around transparency, lawful basis and accountability in particular are proving difficult to overcome – just ask the IAB. That said many in the industry feel the GDPR is just the tip of the iceberg with greater regulation on the way…We’re also seeing number of advertisers who previously were not interested in holding vast quantities of data, stock piling their first-party data sets to try and gain competitive advantage.”
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