We have just published the July 2023 edition of our Ads & Brands Law Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. As usual, we provide a succinct summary of each item, accompanied by a link to the full text of the relevant official source or our own report. 

In this edition, we discuss the delay in implementing the HFSS promotion rules to October 2025, while the Welsh government plans to bring in equivalent rules in Wales and Ofcom continues to prepare for the introduction of restrictions on HFSS advertising. In addition, we look at updated ASA guidance on green claims and new rules on telecoms price advertising. Ofcom has issued an update on age assurance on video sharing platforms and consumer groups have called for action on generative AI. The CMA has called on the retailer Emma Sleep to amend its online sales practices and Virgin Media is under investigation for making it hard for consumers to cancel contracts. Finally, we discuss two cases on trade marks.

We hope you enjoy it.