The Global Advertising Lawyers Alliance has just released the third edition of Advertising Law: A Global Legal Perspective. This unique guide provides an overview of the laws governing advertising and marketing in more than 75 countries spanning 6 continents, which is great news, unless you want to advertise in Antarctica. Sorry about that…..
With the laws governing marketing and advertising rapidly changing around the world, this expanded and updated guide addresses new legislation, self-regulatory guidance, and other important developments on a wide variety of topics, including social media marketing and influencers, environmental marketing, and artificial intelligence.
The third edition also includes new chapters covering Algeria, Bahrain, Bosnia & Herzegovina, the Czech Republic, El Salvador, Ghana, Kuwait, Latvia, Lithuania, Morocco, Oman, Qatar, Saudi Arabia, Trinidad & Tobago, and Tunisia
Organised by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
The book runs to over 1250 pages, so if you would like a free digital copy, please contact me and I will email it to you. Alternatively, you can buy a hard copy from Amazon.
"We are very pleased to publish the definitive guide to advertising law around the world. We hope that this book continues to be an invaluable resource to marketers as they advertise to consumers globally." Jeffrey Greenbaum, Global Chairman, GALA.
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