The Adlaw Insights Podcast, with Brinsley & Geraint: ‘The ASA on Alcohol’, Brinsley Dresden, Geraint Lloyd-Taylor

Following the launch of our debut Adlaw Insights podcast, we are delighted to release Episode 2 in the series. This time we explore the theme of alcohol advertising and marketing in the UK.

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Follow along…

In this episode, we discuss some of the key concepts and developments, including notable decisions from the ASA. In case you'd like to see the ads and read the rulings we'll be talking about, we have set out below a useful ‘follow along’ guide. It's purely optional, but we hope it provides some useful context and enables you to explore the themes in more detail.

The time stamp is included below.

The right test: ‘Particular Appeal’ vs ‘Strong Appeal’

A note on the new test in a gambling context: ‘Gambling, betting and gaming: Appeal to children’

Influencers

Heineken and Tanya Burr (Sept 2019) - 07:30

Ruling: Heineken Enterprise Ltd - ASA | CAP

Danielle Walsh’s and Global Brands (June 2024) - 10:00

Ruling: Global Brands Ltd - ASA | CAP

Alcohol and animation

Hendrick’s Gin ‘From the Depths to the Heights’ (Sept 2024) - 14:06

The ad is available to view, here

Ruling: William Grant & Sons Ltd - ASA | CAP

Read our Passle, here

Camden Town Brewery (Aug 2023) - 16:08

The ad is available to view here.

Ruling: AB InBev UK Ltd - ASA | CAP

Aston Manor’s Crumpton Oaks Cider ‘Straight outta Crumpton’ (Aug 2024) - 17:30

The ad is available to view here

Ruling: Aston Manor Ltd - ASA | CAP

Broadcaster Video-On-Demand and Clearcast

Studiocanal Ltd (Nov 2023) - 19:30

The ad is available to view here (but it really is quite scary. Viewer caution advised. You may want to watch from behind the sofa with your hands over your eyes).

Ruling: Studiocanal Ltd - ASA | CAP

Kerry Foods Ltd (Oct 2024) - 20:33