Olympics: Use of athletes in 'business as usual ads' - 18 April 2024 deadline looms
Hopefully you caught the Olympics/ambush marketing training session Caroline Bouvier (BHB, France) and I hosted on Monday 8 April 2024:
Hopefully you caught the Olympics/ambush marketing training session Caroline Bouvier (BHB, France) and I hosted on Monday 8 April 2024:
As we look forward to a bumper year of major sporting events in 2024, the attentions of many within the sports and marketing communities...
With 50 days to go, brands and advertising agencies are buzzing with ideas of how to capitalise on the world's focus finally shifting to...
Believe it or not, it has been almost 8 years since London 2012 and the Olympic and Paralympic Games are once again almost upon us....
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