The May edition of the Lewis Silkin “Ads & Brands Law Digest” has just been published, offering a calming antidote to the hysteria of the European elections and the Conservative party leadership race. This month’s Digest shows the advertising & marketing regulators in robust health, with stories on a judicial review victory for the ASA and its use of cutting-edge “avatar” technology to stalk miscreant online advertisers, plus news of a successful Trading Standards prosecution of a high street jeweller for misleading reference pricing.

No Ads & Brands Law Digest these days would be complete without coverage of the activities of the Information Commissioner’s Office, and their potential impact upon the ad industry. In this issue we discuss the draft ICO Code on Age-Appropriate data privacy practices, which will require “high privacy” by default when dealing with children’s data online, plus news of a big ICO fine against Bounty UK for selling the personal data of its mother & baby members without adequate consent. The Digest concludes as usual with some recent developments in the field of trade marks and domain names, together with details of a case in which artistic copyright was successfully used to prevent another business from using an almost identical logo (a stylised stag’s head) to the well-established logo of the claimant company.