Welcome to the November 2023 edition of our Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. As usual, for each item we provide a succinct summary accompanied by a link to the full text of the relevant official source or our own report.

In this month's Digest, we will discuss the following topics. The ASA has issued its new five year strategy, the IPA and ISBA have launched industry principles for using generative AI in advertising, there is a new CAP Code rule on advertising alcohol alternatives, new CAP guidance on mid-contract price increases in telecoms comes into force in mid-December, CAP has issued an update on its work on digitally altered images and the ASA has issued an update issued on green disposal claims in advertising. Ofcom has issued the first in a series of consultations on Online Safety Act 2023 concerning illegal content, the FCA has secured changes to BNPL terms under Consumer Rights Act, the Tobacco and Vapes Bill was announced in the King’s Speech and a UK adult site has introduced age verification measures following engagement with Ofcom. Finally, we discuss a Court of Appeal case which warns big brands that they must be able to prove genuine use of their trade marks.

We hope you enjoy it. Season's greetings and all the best for 2024.