The European Commission has published a call for tenders for a study on online advertising, taking account of the intersection between various regulatory frameworks. 

Here are the key details:

  • Opening Date: 3 July 2024
  • Closing Date: 27 August 2024

The study aims to achieve the following objectives:

  1. Comprehensive Overview: Provide the Commission with an up to date understanding of relevant developments in the online advertising sector, including technological advancements, regulatory changes, and market trends.
  2. Issue Mapping: Identify and map out the main issues faced by the online advertising industry.
  3. Regulatory Gaps: Highlight any potential regulatory gaps that need addressing.
  4. Impact Assessment: Assess how the provisions of the Digital Markets Act and the Digital Services Act affect the online advertising sector.
  5. Informing Commission's Work: The study will inform the Commission’s work related to the implementation, enforcement, and possible evaluation of DMA provisions related to online advertising.

For further information and access to all Tender documents, you can visit the EU Funding and Tenders Portal