Two Pints of Lager and a Packet of Controversy: is a marketing storm "brewing" in the run-up to Qatar?
With the 2022 FIFA World Cup now less than a fortnight away, the minds of the football-watching public are turning to Qatar. Given...
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The NBA teams up with Fortnite to tip-off the Play-offs
Epic Games’ Fortnite is launching yet another in-game crossover event, and this time the free-to-play Battle Royale game is collaborating...
Gambling advertising: ASA and CAP move the goal posts for footballers and celebs
Following an 18 month consultation period, the ASA today announced that it will be changing the rules when it comes to who can appear in...
Ambush Marketing: our guide to navigating the rules
With 50 days to go, brands and advertising agencies are buzzing with ideas of how to capitalise on the world's focus finally shifting to...
Key takeaways on ambush marketing in the run-up to the Tokyo 2021 Olympics
Last week we were treated to a webinar by ambush marketing expert Alex Kelham, discussing the key issues to be aware of when seeking to...
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