Lewis Silkin is proud to the sole UK member of the Global Advertising Lawyers Alliance ("GALA").
We are therefore pleased to announce that GALA has just released the second edition of "Advertising Law: A Global Legal Perspective". The book provides an overview of the laws governing advertising and marketing in more than 65 countries, from Argentina to Zimbabwe. The book - which is more than 1,000 pages long - is in two volumes.
In addition to updating the existing chapters, the second edition covers a dozen additional countries, including Bulgaria, Cyprus, the Dutch Caribbean, Egypt, Guatemala, Honduras, Hong Kong, Paraguay, Romania, Serbia, Slovakia, and the United Arab Emirates.
Organized by country, each chapter describes how advertising is regulated in that country, as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
You can buy a hard copy of the 2 volumes from Amazon.co.uk or email me for a free copy of the electronic version.
"We hope that this book becomes an invaluable resource to marketers as they market to consumers globally."
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