Slogans, endlines, straplines … call them what you will, but these powerful messages can help form the bedrock of an advertising campaign.
From Audi's "Vorsprung Durch Technik" to Nike's "Just Do It", a slogan can be a powerful branding tool and leave a lasting legacy in brand recall. A short, snappy punchline that sums up brand positioning, and leaves the consumer with a clear and memorable message.
Many slogans have proved so successful over the years, they are still in use today. Often, with the line has becoming so synonymous with the brand there is little reason for advertisers to change it:
1993 'Every Little Helps' Tesco
1989 'The Best a Man Can Get' Gillette
1975 'The Ultimate Driving Machine' BMW
1973 'Because I’m Worth It' L’Oreal
1967 'Beanz Meanz Heinz'
1957 ‘Have a break, have a Kit-Kat’
1952 'Finger lickin’ good' KFC
1948 ‘A Diamond is Forever’ De Beers
1932 'Snap! Crackle! Pop!' Kellogg’s Rice Krispies
1919 'ah! Bisto'
In celebration of the above, the AdSlogans team have created a Hall of Fame which can be viewed via Instagram here, and will be added to over the coming weeks.
The ads featured date back to the 1950’s and beyond, creating a back catalogue of advertising endlines in use over the last few decades.
The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding.