It's an Olympic year, and we know what you're thinking….

You're not an official sponsor, but you (or your clients) want to try to make the most of the buzz around the games, without landing yourselves in too much trouble.

We get it.

We've been around le block.

You might be wondering when/how you can use athletes in social media campaigns, TV ads or out of home campaigns timed to coincide with the games, or whether you can mention ‘Paris’ and ‘sport’ in the same breath, and whether you can get athletes to take part in a stunt involving them being papped in the Olympic Village drinking/eating/wearing/using your heavily branded product (sacré bleu - non!)

We have put together this high-level guidance, which we hope will be of interest: Ambush marketing and the Law: A look ahead to the Paris Olympic and Paralympic Games 2024

So, on your marks, get set, go.  

À vos marques, prêts, partez…